Celebrities, Pioneering DJs and Hip-Hop Heavyweights Come Together to Honor the Unsung Heroes of Music

PEPSI DJ DIVISION ALONG WITH COMPLEX MAGAZINE AND NEW YORK’S HOT 97 HOST 1^st ANNUAL MONTH IN THE MIX

WHO: The Pepsi DJ Division (www.pepsidjdivision.com) an association of the premier DJs in the country’s top urban markets, along with Complex Magazine and New York’s Hot 97, host the launch party for the 1^st Annual Month in the Mix.

WHAT: Pepsi turns August over to the nation’s DJs with “Month in the Mix,” as they pay tribute to the DJ and its culture for contributions to the American musical landscape and urban lifestyle. Kicking off with an exclusive, star-studded “blue carpet” event in New York, the launch party will feature special performances by renowned hip-hop heavyweights as well as appearances by Pepsi DJ Division members and the pioneering DJs who inspired them. Performances include renown rappers Q-Tip, The Lox, R&B crooner Mario, rapper/producer Juelz Santana, up-coming producer/singer Ryan Leslie, Canadian hip-hop artist Kardinal Offishall, hip-hop duo Nice & Smooth, Al Be Back, Black Sheep, Kidz in the Hall, Wale, Ace Hood, Boxie and others.

The esteemed Scratch DJ Academy will be conducting a silent auction of old Run DMC memorabilia at the event to raise money and awareness for the Jam Master Jay Foundation of Music (www.jammasterjay.org).

Similar “Month in the Mix” events will be held throughout the month of August in multiple markets across the country, including Atlanta, Chicago, Detroit, Los Angeles, Miami, St. Louis, and Washington D.C.

Music by Pepsi DJ Division, Scratch DJ Academy and others.

WHEN: Thursday, July 31, 2008

Doors open at 8 PM

Open bar 8 -10 PM courtesy of 42 Below Vodka

**For press looking to conduct interviews with DJ Division members and performers, contact below to set up time according to availability**

WHERE: Arena

135 W. 41^st St.

New York, NY 10036

FOR MORE INFORMATION OR PRESS CREDENTIALS, PLEASE CONTACT:

Sweta Shah Hanif Sumner

5W Public Relations or 5W Public Relations

212-584-4314 212-584-4310

Sshah@5wpr.com hsumner@5wpr.com