DIDDY NAMES THE BAND DAY26; BOYS BEGIN FIRST PROMOTIONAL TOUR IN NY

FEBRUARY 25, 2008

DIDDY NAMES THE BAND DAY26; BOYS BEGIN FIRST PROMOTIONAL TOUR IN NY

ANNOUNCEMENT COMES AS NEW SEASON OF HIT SERIES MAKING THE BAND 4 PREMIERES TO STELLAR RATINGS;

NEW SINGLE NOW AVAILABLE AT ONLINE RETAILERS;

FULL-LENGTH DEBUT SLATED FOR MARCH 26th

At long last, Diddy has unveiled the name of Making The Band 4’s series-winning quintet. The group – currently starring in the latest and greatest season of MTV’s hit reality series – will officially be known as DAY26. The moniker is derived from the band’s official formation last August 26th, when the five gifted performers were chosen by Diddy and MTV viewers around the world on the blockbuster Making The Band 4 season finale.

DAY26 – which includes Brian Andrews, Mike McCluney, Qwanell Mosley (aka “Q”), Robert Curry, and Willie Taylor – is currently starring in Making The Band 4, Season 2 alongside previous MTB sensations Danity Kane and additional MTB4 finalist Donnie Klang. The new season finds all three acts living together as they work to complete new albums, which will then be released in the weeks to follow.

The releases kick off on March 11th, with the arrival of DAY26’s hotly anticipated debut album. Executive Produced by Bad Boy CEO, Sean “Diddy” Combs, and Bad Boy Entertainment president Harve Pierre, the as-yet-untitled debut album is heralded by the talented MTB4 performers’ first single, “Got Me Going.” Produced by the one-and-only Mario Winans – a longtime Bad Boy family member, famed for his work with Diddy and The Notorious B.I.G., not to mention Destiny’s Child, Mary J. Blige, Keyshia Cole, and countless others – the digital-only single is now available via all online retailers.

In addition to Winans, DAY26’s debut features production from The Runners (T.I., Chris Brown, Rick Ross), Jim Bean, Grammy Award-winner Adonis (Diddy, Usher, Danity Kane), and multiple Grammy Award-winner Bryan Michael Cox (Usher, Mary J. Blige, Mariah Carey), who was featured on Making The Band helming the quintet’s debut single, “Exclusive (No Excuses).”

MTV’s Making The Band 4 airs each Monday at 10 pm ET/PT (check local listings). Day 26 begins their first promotional tour today! See the groups schedule below, they will be in a city near you soon. Be sure to check them out and arrange to meet the group America has fallen in love with DAY 26.

For more information, please visit www.badboyonline.com and http://makingtheband.mtv.com.
For booking inquiries or press opportunities with DAY 26, please contact: ashlei@arprmarketing.com